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Marketing and Public Relations/PR

3 Differences between Marketing and Public Relations

Some people think of marketing and public relations as interchangeable terms, but they are completely different. Learning the difference between marketing and public relations can help you create better-focused marketing and PR campaigns, with better objectives, goals and outcomes. It’s important to remember that PR is a big part of your marketing mix.

Here are three differences between marketing and public relations.

  1. Purpose

Marketing and public relations have different purposes. Your organizations marketing purpose is to include the various marketing tools and tactics to promote and sell products or services, including market research and advertising. The purpose of public relations/PR is to build name recognition through positive relationships with media and the community.

  1. Target audiences

Marketing and PR strategies target different audiences. Marketing strategies and plans targets the end user and customer. Public relations/PR consist of a wide range of audiences (customers, employees, suppliers, investors, media, etc.), who collectively further the organization’s success.

  1. Campaign success

Marketing and PR success should be measured after campaign implementation. Each strategy is measured differently; a successful marketing campaign would be one that met sales goals and resulted in profit and high return on investment and public relations success is define through building beneficial relationships with key audiences.

Both, marketing and public relations/PR, are vital in achieving a company’s goals.

Business Tips, Community News, News

Finding Balance Between Work and Personal Life

Some studies have found that a poor work-life balance can result in unhealthy levels of stress, unhappiness, and even reduced productivity. Prioritizing between your work and personal life is extremely important. Balancing these two things is important to living longer, healthier, and happier.

E. Sue Huff & Associates has made a commitment to living a healthier life and committing to a healthy work-life balance by joining the Blue Zones Project®.

The Blue Zones Project is a community-wide well-being improvement initiative to help make healthy choices easier for everyone in Southwest Florida. This initiative is helping transform communities across the U.S. into areas where the healthy choice is easy, and people live longer with a higher quality of life.

The organization encourages changes to our community that lead to healthier options. Every change that is made contributes to huge benefits for all of us: lowered healthcare costs, improved productivity, and ultimately, a higher quality of life.

Blue Zones encourages individuals to achieve healthier lifestyles through participating in daily exercise, living with purpose, finding stress relieving strategies, eating mindfully, participating in faith-based community, investing time with family, and surrounding yourself with friends who support you.

For more information about Blue Zones Project® visit southwestflorida.bluezonesproject.com.

We hope you will make the commitment to a better work like balance too. Check out their website and their Vitality Compass assessment.

Community News

E. Sue Huff and Associates, Inc. Launches New Website

E. Sue Huff & Associates, Inc. is excited to announce that they have recently launched a new website. Sue Huff, owner of E. Sue Huff & Associates, says the rebranded website is mobile friendly, will feature blogs from various contributors, and will feature photo albums from client events.

E. Sue Huff & Associates, Inc., located in Naples, Florida provides strategic marketing and management consulting as well as public relations services to owners and managers of small to mid-size businesses in Southwest Florida. Founded in 1996, Huff works with a wide range of industries from construction and restaurants to medical and charitable organizations.

E. Sue Huff & Associates, Inc., is a marketing and management consulting firm that targets small to mid-sized businesses and non-profits in Southwest Florida. For more information about E. Sue Huff and Associates visit www.esuehuff.com, call (239) 596-7990 or e-mail sue@esuehuff.com.

Hurricane Preparedness Tips

Hurricane Preparedness – from KGT Remodeling

Sharing a blog from our friends at KGT Remodeling.

Last year, we were hit pretty hard in Naples, Florida during hurricane season. With the 2018 hurricane season predicted to be an active one, it is important to be prepared for the next major hurricane. Below, we have provided some hurricane preparedness tips from the American Red Cross.

How to Prepare Before a Hurricane

Protecting Your Family
  • Talk with your family about what to do if a hurricane strikes. Discussing hurricanes ahead of time helps reduce fear, particularly for younger children.
  • Ensure that every member of your family carries a Safe and Well wallet card.
  • Make sure you have access to NOAA radio broadcasts:
    • Find an online NOAA radio station
    • Search for a NOAA radio app in the Apple Store >> or Google Play>>
    • Purchase a battery-powered or hand-crank NOAA radio in the Red Cross Store
  • Keep insurance policies, documents, and other valuables in a safe-deposit box. You may need quick, easy access to these documents. Keep them in a safe place less likely to be damaged if a hurricane causes flooding. Take pictures on a phone and keep copies of important documents and files on a flashdrive that you can carry with you on your house or car keys.
Protecting Your Pets & Animals
  • Prepare a pet emergency kit for your companion animals.
Protecting Your Home
  • Protect windows with permanent storm shutters or invest in one-half inch marine plywood that is pre-cut to fit your doors and windows.
  • Identify a place to store lawn furniture, toys, gardening tools and trash cans (away from stairs and exits) to prevent them from being moved by high winds and possibly hurting someone.
  • Clear loose and clogged rain gutters and downspouts to prevent flooding and unnecessary pressure on the awnings.
  • Remember that standard homeowners insurance doesn’t cover flooding but flood insurance does. Get information at www.FloodSmart.gov.

During

Staying Safe During a Hurricane
  • Stay indoors.
  • Don’t walk on beaches, riverbanks or in flood waters.
  • Use flashlights in the dark if the power goes out. Do NOT use candles.
  • Continue listening to local area radio, NOAA radio or TV stations for the latest information and updates.
  • Avoid contact with floodwater. It may be contaminated with sewage or contain dangerous insects or animals.
  • Turn off the power and water mains if instructed to do so by local authorities.
Staying Safe Outdoors
  • Don’t walk, swim or drive through floodwater. Just six inches of fast-flowing water can knock you over and two feet will float a car.
  • If caught on a flooded road with rapidly rising waters, get out of the car quickly and move to higher ground.
  • Don’t walk on beaches or riverbanks.
  • Don’t allow children to play in or near flood water.
  • Avoid contact with floodwater. It may be contaminated with sewage or contain dangerous insects or animals.
  • Stay out of areas subject to flooding. Underpasses, dips, low spots, canyons, washes, etc. can become filled with water.
 After

After a Hurricane
  • Let friends and family know you’re safe – Register yourself as safe on the Safe and Well website
  • If evacuated, return only when authorities say it is safe to do so.
  • Continue listening to local news or a NOAA Weather Radio for updated information and instructions.
  • Stay alert for extended rainfall and subsequent flooding.

 Cleaning and Repairing Your Home

  • Wear protective clothing, including rubber gloves and rubber boots, and be cautious when cleaning up.
  • Learn more about how to clean up after a hurricane, including the supplies you’ll need, how to deal with contaminated food and water, and how to repair water damage.
  • Don’t just repair your home, build in hurricane-resistant features to help protect against future storms:
    • Secure double entry doors at the top and bottom.
    • Strengthen garage doors to improve wind resistance, particularly double-wide garage doors.
    • Select trees that are not as subject to uprooting to replace any damaged ones. A gardening or landscaping professional can give you excellent advice.
    • If your home has been significantly damaged and will require rebuilding parts or all of it, consider building a safe room.

The information above was provided by the American Red Cross. For more information on hurricane preparedness CLICK HERE!

KGT Remodeling, an eight-time Sand Dollar Award winning firm and CBIA Remodeler of the Year, is a licensed and insured residential remodeling company with over 45 years of experience. Their goal in every project is complete customer satisfaction by sharing their ‘5-Point Promise’ which includes: prompt and clear communication; listening, advising, and adding value; excellence in design and workmanship; custom client portal; and a clean jobsite.

For more information on full home remodeling, kitchen remodeling, bathroom remodeling or to receive a free consultation, call 239-992-2300 or visit online at www.kgtremodeling.com.

Business Tips

Business Etiquette – July 16, 2018

Mention the word “etiquette” and you might conjure up images of stuffiness and outdated rituals. But in the business world, “etiquette” translates to making people feel comfortable and respected. Old-fashioned courtesies put a personal face on our impersonal world (think Facebook, Twitter, LinkedIn) and promote a healthy atmosphere of cooperation.

The next time you encounter a new business contact, whether its at a job interview or a lunch with new clients, devote a few minutes to write a thank you note and send it through the USPS. Don’t send it via e-mail, even though that is easier. If you do, your “thank you” is likely to be seen as a rote exercise instead of sincere graciousness. And while we’re on the subject of email, when you’re in a meeting or listening to someone speak, forget about your electronic devices. Turn off the phone, don’t check your messages. Just because other people are doing it doesn’t mean its still not rude.

But what is even worse than sticking your face in a screen while someone is talking is gossiping about them as soon as you step out of the room. Have you ever been in an elevator with people, only to hear them criticize, mock or otherwise trash the people they have just left? You are pretty sure they didn’t behave this way in the meeting, but seeing their phoniness in public makes you wonder what kind of people/company they really are.