Marketing your business

5 PR and public awareness tips to COVID recovery

  • Question: How important is a good PR and marketing plan for your business during COVID 2020?
  • Answer: Crucial

TIP 1: It’s critical to your business, especially during this particularly odd time in our lives, to be seen, heard and experienced.

TIP 2: Brainstorm with your team what can be announced, what new services you are offering, what need you are filling.

Tip 3: Team up with other businesses, groups, organizations to make a difference. Let the media know what you are doing. Be seen, make a difference. It will pay a return.

Tip 4: Ask clients for Google reviews, ask for votes when there are business awards available in your industry, and remember to make it easy for people to know you and recommend you. Send them the link to fill out a Google review for you or send a note that you would appreciate their vote for an award.

Tip 5: Up your game and PIVOT where needed. Start with your existing marketing plan and review all areas of planned activities including press releases, news pitches, networking, sales calls, social media, website, advertising, signage, alliances and all other marketing tools you have in your plan. Review how each one can be addressed and updated to meet today’s challenges. PIVOT your advertising to address client needs. What product or service do you offer that will fill a need. Focus on your strengths. Think outside the box.

Let’s talk marketing… E. Sue Huff
Marketing your business

What is NORMAL Marketing?

2020 has challenged us all and our marketing efforts but we can’t sit still, we need to pivot when necessary and market as never before. What is normal — besides a setting on your washing machine?

What are considered normal marketing practices?

They are different for each type of business. There is not one quick answer for one solution that fits all. Plus those dresses that say one size fits all usually don’t look as good on everyone as you might think.

We have to individualize your marketing approach.


Define what your NORMAL was to you – make a list of the marketing tools you used before COVID (which ones paid the largest ROI) Do you know? Did you keep data?

Get lean and clean with your message

Write down your client profile/who are they/what do they do/where do they shop/why did they choose you

Knowledge is power. We can only learn where and how to move forward by knowing what has worked and what did not.

The steps you need in order to dance to the winner’s circle.

How well do you dance, what are your strongest steps?

Cha Cha – clear cut repetition? (1, 2, 3 builds customer loyalty)

Twist and Shout – always moving, offering something new and exciting

Tango – are you involved and up close with your clients’ needs

Pivoting seems to be the new dance step we need to learn.  

What does this mean?

Pivot can mean: turn, spin, rotate, twirl, swivel or even spin

With our new dance step, we don’t want to get off balance and fall flat on our face. We need to be graceful and know our strengths and opportunities.

What are your strongest attributes, build on those?

I have pivoted my business model several times over the past 25 years to gain clients. 2001, 2010 and now. Every pivot brought new opportunities and new clients.

Stay flexible and KNOW your strongest dance steps – being flexible will help you survive and thrive. PIVOT and move forward with your “customized” marketing plan. It’s your business.

Marketing your business

Save the Date FALL FEST set for October 19 at Emmanuel Community Park

Emmanuel Community Park will be hosting their first annual FALL FEST on Saturday, October 19, 2019. The family-friendly day of fun will be held from 10 a.m. to 3 p.m. at the park located at 2770 Oil Well Road in Naples.

The Fall themed festival is free and open to the public and will be filled with games, music, a pumpkin patch, bounce house, contests, and fun activities for all ages.

“We hope to make this event a community tradition,” says Howard Isaacson, CEO of Emmanuel Communities. “Our goal is to give back to the community and make our first FALL FEST fun for the entire family.” 

Sponsorships and booth space are still available. The booth space is free of charge and in return, participating organizations will be asked to have candy and/or a small toy to distribute to guests; or, create a game or activity for children to enjoy.

For more information about sponsorships or booth space, please call 239-261-0894 ext. 315 or visit to register.

ABOUT Emmanuel Communities, Inc.:

Emmanuel Communities, Inc. is a non-profit organization that was founded by Emmanuel Lutheran Church of Naples to create a community park that fosters an environment of family, faith and community experiences. Phase one of Emmanuel Community Park is now complete and open to the public. The park is located at 2770 Oil Well Road in Naples (west of Everglades Boulevard).

For information call (239) 261-0894 ext. 315 or visit