E. Sue Huff & Associates, Inc. of Naples, Florida has been working with clients since 1996 to ensure the best marketing tools are utilized for results.  Each client is different and we customize our marketing plans to meet individual client needs.  Often times this means identifying primary and secondary markets; defining goals and objectives; selecting marketing tools that best fit the situation; and setting realistic timelines.

E. Sue Huff & Associates, Inc. offers retained confidential service that is exclusive and customized. We work with business owners and senior managers to identify desired marketing outcomes and means of measurement.

E. Sue Huff & Associates, Inc. offers:

  • Sessions in Marketing Fundamentals
  • In-house Marketing Training Sessions
  • Custom Marketing Plans
  • Marketing Strategies
  • Marketing Tips
  • Marketing Targets
  • Marketing on a Shoestring for Small Businesses
  • Marketing – The Next Level for Mid-size Businesses
  • Social Marketing Media Strategies
  • WOMAD – Word of Mouth Advertising Strategies
  • Marketing Strategies
  • Marketing Plans – Designed / Administered / Managed / Reviewed
  • Marketing Plans – Consulting on existing plans
  • Advertising Plans and Budgets
  • Advertising Copywriting
  • Voiceovers for radio advertising, "On Hold" message loops, training videos and more

Strategic Planning
You may have great ideas, but are not clear about the strategy.  E. Sue Huff & Associates, Inc. can help sort through the ideas and choose the best options that make sense at the time. After identifying the best options, we will help you develop a clear, succinct strategic plan for your entire company or for a single department.

Targeting the Market
At E. Sue Huff & Associates, Inc., we take marketing seriously. Although there are many ingredients to growing a successful business, effective targeted marketing is always at the top of the list. Informed and savvy owners/managers understand their good customers, their bad customers, and their borderline customers. They know more about their competitors than their competitors know about them. Savvy business owners/managers do not stop at simply gathering information, they use the information to reach new customers, retain existing customers, and grow more customers. E. Sue Huff & Associates, Inc. can help your company with the research, planning and execution you need to move your company to the next level and beyond.

Marketing Plans
A good marketing plan enables you to focus your sales and marketing efforts in the areas with greatest potential while avoiding costly mistakes. Our marketing planning process consists of multiple steps.  We start with assessment, move to strategies and complete the plan with steps to follow and means to measure results.

In addition to market research and marketing planning, we can also provide the expertise you need when it comes to execution. We are able to provide maximum flexibility at the lowest possible cost to meet the needs of your growing business. You get the skills you need and pay for only what you use, without having to grow your payroll. To implement specific projects, we can provide a team of skilled staff to achieve fast results. As an alternative, we can provide a consultant to work on-site training and working alongside existing staff. Engagements can vary in length from as short as a few months up to several years.

We can help you:

Identify the most profitable opportunities to build new channels to market, through resellers, independent representatives, OEM's, or licensing and royalty arrangements.

Identify and introduce you to prospective strategic partners and help you structure and negotiate the best arrangement for productive relationships.

Design, monitor and manage specific marketing campaigns, or coordinate and manage a portfolio of campaigns

"You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere."

—Lee Iacoca